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Elana is senior faculty recruitment director for The Shift Network, an online transformational education company. Prior to joining Shift, Elana founded an international events consulting company, Elite Events Group, where her clients included the wellness retreat center 1440 Multiversity, Sutter Health, Wisdom 2.0, and the iRest Institute.
Elana spent 13 years as conference director for Yoga Journal, developing a successful vision for the magazine’s national conference business, and growing the business from one annual live conference to five. For six years prior to that, she was executive director of The Learning Annex of San Francisco, California’s largest adult education organization. Throughout her career, she has been responsible for programming faculty for both live and online event platforms.
Trained in the dramatic arts, Elana is an accomplished thespian who has performed off-Broadway, in summer stock, regional theatre and even as a singing waitress!
List of Elana’s Sessions
How to Market Yourself as a Yoga Teacher in Both a Virtual and In-Person World
[D] Off The Mat / Giving Back to the World
The yoga world has changed dramatically over the past several decades. Join Elana Maggal, former Conference Director for Yoga Journal–at one time the world’s largest yoga publication and conference business–as she discusses what it means to be a yoga teacher in a post-9/11 and post-Covid world. What once was a profession where a yoga teacher needed only energy and a passion for teaching, now relies increasingly on identifying your personal brand. Nowadays, you have to be flexible (and not just in hanumanasana) for both the online and offline worlds! Marketing can be overwhelming–especially as a new yoga instructor–but there are simple ways to share your offerings without feeling overwhelmed by all the business stuff.
This session will be most useful for those with questions about getting noticed, as a yoga teacher, in the often-cluttered world of the internet. So do please bring any burning questions you might have!